Friday, April 17, 2015

Lyme Patients Launch Campaign to Protest of IDSA Guidelines

Wow. This seems big. A total of 554 thirty-second ads?!  



Lyme Patients Launch Aerial Campaign to Support Boots on the Ground Protest of IDSA Guidelines


ARLINGTON, VA, Friday, April 17—The Mayday Project Lyme patient advocacy group announced the launch of a television advertising campaign to support its boots on the ground protest scheduled for April 29 through May 1 at the headquarters of the Infectious Diseases Society of America (IDSA). 
The ad raises awareness about the "hidden" epidemic of chronic Lyme and the harm caused by the IDSA Guidelines for diagnosis and treatment of Lyme disease.
The campaign includes 554 thirty-second spots that will run throughout the Washington, DC metro area, including Arlington County, VA, where IDSA's headquarters is located. The ads will run on CNN, Fox News, the Discovery Channel, and the Weather Channel through May 3.


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